Sir Peter Blake liked to wear his red socks for good luck, and
during the America's Cup Challenge of 1995 New Zealanders supported
the boat by putting on their own red socks.
The Sir Peter Blake Trust encourages schools, organisations and
individuals around New Zealand and around the world to celebrate
the memory of a great leader - Sir Peter Blake - by wearing a pair
of his red socks on Red Socks Day - Friday 3 July,
Official Red Socks and Red Socks Day lapel pins can be purchased
through The Sir Peter Blake Trust using the shopping cart
below. Anyone can pay by
credit card, while schools & corporates have the option to
receive an invoice along with the sock order.
While these items are made as affordable as possible, any
proceeds are used to help the Trust run its youth
leadership programmes. Thank you for your
If you would like to place an international order please
contact us directly at email@example.com for
postage & packaging rates.