Sir Peter Blake liked to wear his red socks for good luck, and
during the America's Cup challenge of 1995 New Zealanders supported
the boat by putting on their own red socks.
Today, Sir Peter's lucky red socks have become a symbol of kiwi
spirit and Red Socks Day is a chance to celebrate leadership in
action, what it means to be a New Zealander, and to remember a kiwi
legend.
Sir Peter Blake was tragically killed on December 5th
2001, and ten years on the Trust strives to keep his memory, spirit
and values alive for future generations of New Zealanders. Red
Socks Day is an opportunity to remember this fallen hero and the
contribution he made to our nation and our planet, and to re-tell
his story for those who were too young to remember.
Every year, hundreds of schools, businesses, organisations and
community groups around New Zealand honour Sir Peter's life and
legacy on Red Socks Day, and use the day as an opportunity to
celebrate their leaders, and what it means to be a member of their
communities. These events take many forms - from workshops and
special assemblies, launches and awards, to 'red days', Red Socks
Day fashion parades, Guinness World Record attempts
and community service days - and can be both public and in-house
events. The Trust encourages all those who take part to celebrate
in ways that reflect their own vision, values and special
characteristics - and to have a great time doing it!
Register and order your red socks
Register
to take part in Red Socks Day 2012 and order your official Sir Peter
Blake Trust red socks and Red Socks Day lapel pins.
Proceeds from the sale of these items enable the Trust to run
its programmes - thank you for your support.

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