Red Socks Day

Wear your red socks to celebrate kiwi spirit and great leadership, and to remember a New Zealand hero – Sir Peter Blake

Sir Peter Blake liked to wear his red socks for good luck, and during the America's Cup challenge of 1995 New Zealanders supported the boat by putting on their own red socks.

Red Socks Day

Today, Sir Peter's lucky red socks have become a symbol of kiwi spirit and Red Socks Day is a chance to celebrate leadership in action, what it means to be a New Zealander, and to remember a kiwi legend.

Sir Peter Blake was tragically killed on December 5th 2001, and ten years on the Trust strives to keep his memory, spirit and values alive for future generations of New Zealanders. Red Socks Day is an opportunity to remember this fallen hero and the contribution he made to our nation and our planet, and to re-tell his story for those who were too young to remember.

Every year, hundreds of schools, businesses, organisations and community groups around New Zealand honour Sir Peter's life and legacy on Red Socks Day, and use the day as an opportunity to celebrate their leaders, and what it means to be a member of their communities. These events take many forms - from workshops and special assemblies, launches and awards, to 'red days', Red Socks Day fashion parades, Guinness World Record attempts and community service days - and can be both public and in-house events. The Trust encourages all those who take part to celebrate in ways that reflect their own vision, values and special characteristics - and to have a great time doing it! 

Register and order your red socks

Register to take part in Red Socks Day 2012 and order your official Sir Peter Blake Trust red socks and Red Socks Day lapel pins.

Proceeds from the sale of these items enable the Trust to run its programmes - thank you for your support.


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