Special edition 20th anniversary Red Socks are available
for a limited time only at all North Island New World
20 years ago one of our greatest New Zealanders did an
extraordinary thing. He pulled on a humble pair of red socks and
took on the most powerful teams in the world to win one of the
oldest and most coveted sporting trophies.
Now, 20 years later, those red socks have become a tribute to
Sir Peter Blake and a symbol of what we love most about being
kiwis. No matter what the odds or the competition we face, if we
set our sights on a goal, we can achieve it.
Today, Sir Peter Blake's red socks have become a reminder of his
legacy to dream big, and a celebration of the indomitable kiwi
spirit that makes those dreams happen.
Every year, thousands of kiwis proudly put on and pull up their
red socks on Red Socks Day.
This year to mark the 20th anniversary of red socks'
special place in our nation's history, a limited edition
anniversary pair of red socks has been produced.
Whatever your reason for wearing red socks: as a proud kiwi, in
celebration of what our nation can and has achieved when we put our
minds to it, to remember a kiwi legend, or to support the work
currently being done by the Sir Peter Blake Trust in his name -
inspiring and motivating the next generation of kiwi leaders,
adventurers and environmentalists to dream big - you'll want to get
your hands (and feet!) on a pair of these very special socks.
Buy your pair from a participating New World supermarket
before they run out!
Thanks to Foodstuffs and MediaWorks for their generous