20 years of Red Socks

Special edition 20th anniversary Red Socks are available for a limited time only at all North Island New World supermarkets! 

20 years ago one of our greatest New Zealanders did an extraordinary thing. He pulled on a humble pair of red socks and took on the most powerful teams in the world to win one of the oldest and most coveted sporting trophies.

Now, 20 years later, those red socks have become a tribute to Sir Peter Blake and a symbol of what we love most about being kiwis. No matter what the odds or the competition we face, if we set our sights on a goal, we can achieve it.

Today, Sir Peter Blake's red socks have become a reminder of his legacy to dream big, and a celebration of the indomitable kiwi spirit that makes those dreams happen.

Every year, thousands of kiwis proudly put on and pull up their red socks on Red Socks Day.

This year to mark the 20th anniversary of red socks' special place in our nation's history, a limited edition anniversary pair of red socks has been produced.

Whatever your reason for wearing red socks: as a proud kiwi, in celebration of what our nation can and has achieved when we put our minds to it, to remember a kiwi legend, or to support the work currently being done by the Sir Peter Blake Trust in his name - inspiring and motivating the next generation of kiwi leaders, adventurers and environmentalists to dream big - you'll want to get your hands (and feet!) on a pair of these very special socks.

Buy your pair from a participating New World supermarket before they run out!

Thanks to Foodstuffs and MediaWorks for their generous support.


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